Join the fight against fake clinics!

At Netroots Nation, Reproaction and SisterSong took action to call out Human Coalition, Brian Fisher, and the Cura Atlanta Women’s Care Clinic – a fake clinic that targets women seeking abortion in Atlanta with a campaign of misinformation and serves as a model for targeting women elsewhere.

Watch our direct action here:

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Here in Atlanta to protest #CuraFakeClinic

Posted by Reproaction on Saturday, August 12, 2017


Join the fight!

We took direct action on CURA Women’s Care Clinic to send a message to Human Coalition and other crisis pregnancy centers that they will no longer get a pass for misleading women who are trying to find abortion services. But the fight doesn’t end there! We’ve only just begun, so sign up for updates.

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Human Coalition and Cura Women’s Care Clinic Run Anti-Abortion Fake Clinics Who Don’t Want You to Know Who They Really Are

Check out our story on Huffington Post

Crisis pregnancy centers are shady, anti-abortion fake clinics that exist to talk women out of having abortions. They spread misinformation about abortion and shame the people who have them. There are more than 2,500 of them in the United States, and out of all the various crisis pregnancy centers, one particular crisis pregnancy center chain emerges as especially disturbing: Human Coalition.

Human Coalition operates crisis pregnancy centers and calls them Cura Women’s Care Clinics in Atlanta, GA, Grapevine, TX, Raleigh, NC, and Pittsburgh, PA.

Human Coalition, run by a man named Brian Fisher, exists to talk women out of having abortions, but with a creepy twist: They use big data and information gathering to make it easier and more efficient for crisis pregnancy centers to deceive, recruit and convert the next woman seeking an abortion. Human Coalition redirects people seeking abortion information online to a network of crisis pregnancy centers — some of which they run — using big data and internet marketing strategies.

They claim their marketing outreach division uses “internet technology, automation software, big data, offline marketing, and marketing intelligence” to best target “families at risk to abort.” If you search for “abortion Atlanta,” you’ll probably see an ad that looks like this (right). The “Atlanta Women’s Center” doesn’t exist, but if you go to their landing page you’ll be directed to their hotline, which will send you to Cura Women’s Care Clinic – a Crisis Pregnancy Center. Human Coalition’s metrics have targeted on Atlanta, Dallas/Fort Worth (Grapevine), Pittsburgh, and Raleigh as its “key abortion-dense cities” and that’s why they opened their Cura centers to prey on women seeking accurate information and care in those cities.

That said, they claim on their website to support more than 34 crisis pregnancy centers around the country, and given that they are so shady about owning who they are, the depth of their reach around the country is not entirely known. But hey, Human Coalition has built an app so you can use your smartphone, your finger, and some prayer to help women who are lured in by their sneaky online advertising. Each swipe left is supposed to represent a prayer to will women not to have abortions…basically, it’s like a weird third-party Tinder.

Human Coalition staff have caught the attention of The New York Times twice this year, publishing editorials spreading the falsehood that abortion is dehumanizing to women, and that opposition to abortion is part of feminism (nope, pro-life feminism is impossible). Unlike their fake clinic websites and nationally-run op eds, here Human Coalition makes very clear that they want abortion to be “unavailable in our lifetime.” Wonder how many women would enter their fake clinics if they were honest from the start?

If you search for “abortion Atlanta,” you’ll probably see  an ad that looks like this.

These sites look fairly plain, professional … even medical.

Only Human Coalition’s own website shows their true intentions:

Apparently to Human Coalition, “the worst holocaust in human history” is not, in fact, the Holocaust, it’s abortion.

Brian Fisher


Brian Fisher founded Human Coalition. His main goal and the goal of the organization is to optimize crisis pregnancy center advertising on the internet to reach more people, especially those who don’t want what he’s selling. On top of their misleading targeted advertising, he also claims to have developed a “lab-driven” system that Human Coalition tests in their Cura fake clinics to see what techniques could attract more women to make and keep appointments. Using fake clinics as laboratories to market an unwanted service to unsuspecting women? This is not an exaggeration, as Brian would explain himself in an interview this April on the Christian radio program Missions Radio:

“We need to focus on a very specific type of woman, we call her “abortion determined” […] They will not walk into a typical pregnancy center because a pregnancy center doesn’t offer what they want, and so you have to go reach them. And so we built a metric—statistic called market penetration, and it basically says in any given city, how many abortion-determined women are connecting with any sort of prolife agency per year […]”

Brian Fisher seems to enjoy phishing … but it gets worse. Brian has also commented that unplanned pregnancy is “100 percent of the time, a blessing,” in an interview with the Sunday Night Live! Christian radio program — and in this same interview, he implied that the blessing of unplanned pregnancy includes situations of rape and incest. He also said then that:

“Men and to a large degree women have bought this lie that somehow when it comes to birthing a child, we have full, complete bodily autonomy—the woman does—and of course under Roe, unfortunately it’s true but morally and ethically, that’s egregious.”

So, this guy believes it’s unfortunate and egregious that women have bodily autonomy under the law. And he’s aiming to fix that—just step into one of his Cura Women’s Care Clinics!

It’s time for crisis pregnancy centers to stop intentionally misleading or outright lying to women about the services they offer, misleading them about abortion and their own bodies, and shaming them for making the choices they deem best for them and their families. Those who intentionally mislead women and shame abortion have no place in a woman’s health care decision-making. And organizations like the Human Coalition are working to enhance the predatory tactics used by crisis pregnancy centers, giving them tools to reach more women with some seriously scary strategies.