Brian Fisher


Brian Fisher founded Human Coalition. His main goal and the goal of the organization is to optimize crisis pregnancy center advertising on the internet to reach more people, especially those who don’t want what he’s selling. On top of their misleading targeted advertising, he also claims to have developed a “lab-driven” system that Human Coalition tests in their Cura fake clinics to see what techniques could attract more women to make and keep appointments. Using fake clinics as laboratories to market an unwanted service to unsuspecting women? This is not an exaggeration, as Brian would explain himself in an interview this April on the Christian radio program Missions Radio:

“We need to focus on a very specific type of woman, we call her “abortion determined” […] They will not walk into a typical pregnancy center because a pregnancy center doesn’t offer what they want, and so you have to go reach them. And so we built a metric—statistic called market penetration, and it basically says in any given city, how many abortion-determined women are connecting with any sort of prolife agency per year […]”

Brian Fisher seems to enjoy phishing … but it gets worse. Brian has also commented that unplanned pregnancy is “100 percent of the time, a blessing,” in an interview with the Sunday Night Live! Christian radio program — and in this same interview, he implied that the blessing of unplanned pregnancy includes situations of rape and incest. He also said then that:

“Men and to a large degree women have bought this lie that somehow when it comes to birthing a child, we have full, complete bodily autonomy—the woman does—and of course under Roe, unfortunately it’s true but morally and ethically, that’s egregious.”

So, this guy believes it’s unfortunate and egregious that women have bodily autonomy under the law. And he’s aiming to fix that—just step into one of his Cura Women’s Care Clinics!

It’s time for crisis pregnancy centers to stop intentionally misleading or outright lying to women about the services they offer, misleading them about abortion and their own bodies, and shaming them for making the choices they deem best for them and their families. Those who intentionally mislead women and shame abortion have no place in a woman’s health care decision-making. And organizations like the Human Coalition are working to enhance the predatory tactics used by crisis pregnancy centers, giving them tools to reach more women with some seriously scary strategies.